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This paper examines how many executives are beginning to understand that cutting cost by outsourcing call center operations isn't always the best solution. Learn how "cheaper" often comes at the expense of "better".
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The focus of this paper is to provide readers a comprehensive understanding of real-world deployment practices, trends and ROI anecdotes for enterprise portal technologies.
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This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.
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Loyalty programs are a necessary part of a successful CRM program and long-term customer retention. Compare available programs, learn what a loyalty program can achieve for your business and gain an eight step guide to designing your own successful plan.
WHITE PAPER:
A successful CRM strategy can give small and midsize businesses (SMBs) competitive advantage. This white paper presents five key steps to developing a customer-centric approach for every aspect of business.
