Campaign Software White Papers

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Identifying and Overcoming Buying Group Blindness
sponsored by TechTarget
WHITE PAPER: Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
Posted: 08 Feb 2021 | Published: 31 Dec 2018

TechTarget

Securing and Controlling Sensitive Data in the Cloud
sponsored by Trend Micro
WHITE PAPER: This white paper highlights a cloud security management solution that offers visibility into who is accessing encrypted data in your environments, enabling you to ensure data security and regulatory compliance.
Posted: 17 Dec 2013 | Published: 31 Dec 2012

Trend Micro

How to Justify Your Marketing Resource Management Investment
sponsored by SAS
WHITE PAPER: The following white paper explores the current business need for marketing operations management (MOM). Uncover 4 big ROI opportunities allotted through MOM implantation, how MOM can serve as a foundation for future operations, and much more.
Posted: 25 Apr 2014 | Published: 25 Apr 2014

SAS

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Composite applications - Break the delivery logjam with HP Service Virtualization
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This whitepaper takes a look at service virtualization, and how it can speed application development by replicating unavailable components, and improve quality control with multiple scenario testing.
Posted: 07 Nov 2013 | Published: 03 Dec 2012

Hewlett Packard Enterprise

Defend Against Injection-based Attacks
sponsored by Klocwork
WHITE PAPER: This paper provides a detailed description of injection vulnerabilities, discusses how they present themselves to both end users and software developers, and explains mitigation strategies to help resolve the various types of injection attacks.
Posted: 27 Dec 2013 | Published: 27 Dec 2013

Klocwork

Use Analytics to Innovate and Lead in Today's Banking Environment
sponsored by IBM
WHITE PAPER: Banks are bringing together big data projects, transactional processing, data warehousing and analytic tooling. Find out how IBM DB2 for z/OS and DB2 Analytics Accelerator in an IBM zEnterprise environment can help.
Posted: 22 Apr 2014 | Published: 31 Mar 2014

IBM

Choose the Service Desk Delivery Model that Makes Sense
sponsored by Pangea Systems
WHITE PAPER: This white paper discusses three delivery models, including the benefits and considerations you must take when choosing the right model for your business.
Posted: 20 Jun 2014 | Published: 31 Dec 2012

Pangea Systems

Challenging Some of the Myths About Static Code Analysis
sponsored by Klocwork
WHITE PAPER: This paper addresses common myths surrounding static code analysis and explains what the technology can do for developers and the software development lifecycle.
Posted: 27 Dec 2013 | Published: 30 Nov 2013

Klocwork

How to build a better sales team
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd