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Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
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This white paper highlights a cloud security management solution that offers visibility into who is accessing encrypted data in your environments, enabling you to ensure data security and regulatory compliance.
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The following white paper explores the current business need for marketing operations management (MOM). Uncover 4 big ROI opportunities allotted through MOM implantation, how MOM can serve as a foundation for future operations, and much more.
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One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
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This whitepaper takes a look at service virtualization, and how it can speed application development by replicating unavailable components, and improve quality control with multiple scenario testing.
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This paper provides a detailed description of injection vulnerabilities, discusses how they present themselves to both end users and software developers, and explains mitigation strategies to help resolve the various types of injection attacks.
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Banks are bringing together big data projects, transactional processing, data warehousing and analytic tooling. Find out how IBM DB2 for z/OS and DB2 Analytics Accelerator in an IBM zEnterprise environment can help.
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This white paper discusses three delivery models, including the benefits and considerations you must take when choosing the right model for your business.
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This paper addresses common myths surrounding static code analysis and explains what the technology can do for developers and the software development lifecycle.
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Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.