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What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
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In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."
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When opting for an outsourcing program, CIOs should check the reliability, financial stability and reputation of service providers, advices Shailesh Joshi, head of corporate IT at Godrej Industries. Get further outsourcing insights in this resource.
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In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
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Test-driven development (TDD), behavior-driven development (BDD), and domain-driven development (DDD) comprise an approach to BRMS development ensuring predictable and productive processes. In this white paper, learn how development teams can deliver products faster and keep pace with the demands of our rapid global marketplace.
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This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
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This paper identifies some of the challenges involved with automating document processing and how to overcome them. Also learn the benefits available to you after you successfully quit paper and manual processing.
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Customers expect your operations to be instant, seamless and insightful so that each interaction is fast and effective. Access this fascinating white paper today to learn about expert solutions for improving business operations so as to effectively cater to customer interactions.
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In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.
